Welcome to Atlanta

The objective of the integrated campaign "Welcome to Atlanta" was to connect the attitude of the team with the personality of the city. A city built on swagger, and when you peel back the layers, you will realize we are more than just peaches and sweet tea. We are beats and blockbusters. The goals of this campaign were to generate excitement around the team and build authentic pride across the city.

The Remix

To help launch our integrated campaign, we collaborated with Atlanta rap artists Ludacris & Jermaine Dupri to produce a creative music video to a Falcons remix of the hit song "Welcome to Atlanta". The strategy behind the custom song focuses on a lifestyle vibe that juxtaposes the attitude of the team and the personality of the city. The video also ran on the Halo Board during every Falcons game at Mercedes-Benz Stadium and broadcasted on television.

A key feature of this campaign is the authentic Atlanta artwork, which underscores the relationship between the team and the fans, that was installed across the city such as print ads, posters, banners, and billboards. What makes this integrated campaign unique is the 'Atlanta-inspired' design and the creative use of technology in our video assets.

Digital Examples

Screen+Shot+2019-03-28+at+7.35.52+PM.png

Screen+Shot+2019-03-28+at+7.37.25+PM.png

Screen+Shot+2019-03-28+at+7.35.18+PM.png

Typemarks

**WE ARE STRONGER & BETTER TOGETHER.**

The grid represents the individual parts that come together represent the stronger whole. Whether it be neighborhoods coming together to form our diverse city, our fans rallying as one thunderous voice or our athletes bonding in battle.
Together we are stronger. Together we are better.

Textures

THERES NOTHING SOFT ABOUT THIS CITY OR THIS TEAM.

We embrace our rough edges and we’re bringing more of the grit and grind of street to everything we do.

Typography

BIG, BOLD & IN YOUR FACE
We’ve developed a diverse set of typefaces that offer a unique set of combinations that permit us to amplify legibility, hierarchy and tone based on the use case.