Grady
CREATIVE LEADER

Designer. Photographer. Writer.

The Smoking Man

Creative Leader

Designer. Photographer. Writer.

Grady
Grady
Grady
The Smoking Man

Creative Leader

Designer. Photographer. Writer.

Grady
Grady
Grady
Grady
Grady
Grady
Grady

Award Winning Creative Leader

An experienced and accomplished creative leader with almost 20 years, developing innovative design and brand strategies. Currently overseeing the creative direction for AMB Sports + Entertainment, which includes the Atlanta Falcons (NFL), Atlanta United (MLS) and Mercedes-Benz Stadium.

Recent Posts

As creative professionals, I believe it is imperative to our development to wipe our palette of the routine of our day to day work lives, get outside our comfort zones, unplug, and open ourselves to be influenced and inspired by something, someone and somewhere new. And this years China trip lived up to all of my expectations.

I was recently honored to be guest at Creative Mornings ATL,  joined by colleague and friend Skate Noftsigner, Sr Director of Marketing for Atlanta United as we talked about the success of Atlanta United and the differences in marketing and creative for two of the cities professional sports teams.  Im very grateful to have been invited and enjoyed spending time talking with fellow creatives.

I’m drawn to the contrast of humanizing our players to compliment the typical sports photograph where we immortalize the athlete. When you strip away the uniforms, the physique, and athletic movements, you are left with the center of emotion; the face, which allows us to connect in an authentic and relatable manner. Over the last two seasons, I’ve been focusing on shooting and cropping really tight portraits of the player’s faces to highlight their focus and emotion.

Its been almost three months since the creative community lost an icon… And I lost a good friend and mentor. Winston Hendrickson was one of the geniuses behind some of Adobes most popular software, including Photoshop and Lightroom. 

In April of 2017 I was asked to speak at Full Sail University in Orlando Florida so I produced a quick demo reel to kick off the conversation so the students could see the type of work we create working in-house as sports designers for the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. This reel features the work of many incredibly talented designers and it was a great excuse to brag about their work.

The 2015 Atlanta Falcons season was the franchise‘s 50th season in the National Football League and the first under new head coach Dan Quinn.What initially looked like it was going to be an exciting season with the team starting 5–0, turned out to be average at best as the team struggled throughout the rest of the season by losing 8 of their remaining 11 games. But that doesn’t mean there wasn’t plenty to shoot.

Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.

The launch of a new professional sports franchise is something very few people get the chance to be a part of and the weeks leading up to the event  I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post-launch.

After the announcement that Maor League Soccer was coming to Atlanta, we took to the streets to mix and mingle with local soccer fanatics by inviting fans to join us to watch Team USA’s and Team Mexico’s group play matches during the 2014 World Cup at several Watch Parties across the city.

Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.

As the 2013 season approached we were challenged to create a second screen experience that leveraged our league-high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players, and cheerleaders to present unique game day content in a meaningful way across the team’s digital channels.

Last year I wrote about how this is one of the most challenging projects of the year.  This year was no different, Even though this year we didn’t get to travel to an exotic location the project still held up to the adventures of previous shoots.

This offseason we were tasked with developing a creative system for two MARTA stations (CNN Center & Vine City) to welcome the fans taking public transportation to the Georgia Dome on Gameday.

Today was a one of those creatively refreshing days.  A day out of the office  attending  Joe Mcnally‘s  1 Light, 2 Light Workshop at the Georgia World Congress Center, and not only was it one of the most entertaining and educational workshops I have attended but my take home course materials came with a set of portraits taken by one of the most influential, respected and admired photographers in the business.

Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.

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Collection of Works

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  • Sports Photography
  • Photography
  • Personal Photography
  • Creative Direction + Design
  • Retouching