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As the Falcons prepared to host the Green Bay Packers in the NFC Championship, we explored different concepts for gate giveaway items to commemorate the final game to ever be played in the Georgia Dome

Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.

This offseason we were tasked with developing a creative system for two MARTA stations (CNN Center & Vine City) to welcome the fans taking public transportation to the Georgia Dome on Gameday.

Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.