As creative professionals, I believe it is imperative to our development to wipe our palette of the routine of our day to day work lives, get outside our comfort zones, unplug, and open ourselves to be influenced and inspired by something, someone and somewhere new. And this years China trip lived up to all of my expectations.
I’m drawn to the contrast of humanizing our players to compliment the typical sports photograph where we immortalize the athlete. When you strip away the uniforms, the physique, and athletic movements, you are left with the center of emotion; the face, which allows us to connect in an authentic and relatable manner. Over the last two seasons, I’ve been focusing on shooting and cropping really tight portraits of the player’s faces to highlight their focus and emotion.
In April of 2017 I was asked to speak at Full Sail University in Orlando Florida so I produced a quick demo reel to kick off the conversation so the students could see the type of work we create working in-house as sports designers for the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. This reel features the work of many incredibly talented designers and it was a great excuse to brag about their work.
This reel features work from many of the incredibly talented designers I am privileged to work with on a daily basis and I couldn’t be more proud of this team.
Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.
Much like the Tony Gonzalez photo essay this was one of the most unique projects I have been lucky enough to lead during my 13 seasons with the franchise. We had an opportunity to tell the story of our draft through images, with a short narrative, in an exclusive behind-the-scenes way our fans, or any NFL fans, have never seen before.