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In April of 2017 I was asked to speak at Full Sail University in Orlando Florida so I produced a quick demo reel to kick off the conversation so the students could see the type of work we create working in-house as sports designers for the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. This reel features the work of many incredibly talented designers and it was a great excuse to brag about their work.

Project Scope

AMBS+E Creative Team Demo Reel featuring work for the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium, primarily showcasing work created during 2016

This reel features work from many of the incredibly talented designers I am privileged to work with on a daily basis and I couldn’t be more proud of this team.

Project Scope

After 14 years of service, Todd McClure was retiring and the team was challenged with developing a graphic that commemorates the fans admiration for the lifelong Falcons center. We invited fans to send their messages to McClure via Facebook and Twitter and curated them in a poster that could be used in both print and digital mediums.

McClure-Retirement-Graphic-Mockup-web

Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.

Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.

Last year I wrote about how this is one of the most challenging projects of the year.  This year was no different, Even though this year we didn’t get to travel to an exotic location the project still held up to the adventures of previous shoots.

Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.