Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.
Much like the Tony Gonzalez photo essay this was one of the most unique projects I have been lucky enough to lead during my 13 seasons with the franchise. We had an opportunity to tell the story of our draft through images, with a short narrative, in an exclusive behind-the-scenes way our fans, or any NFL fans, have never seen before.
Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.
Last year I wrote about how this is one of the most challenging projects of the year. This year was no different, Even though this year we didn’t get to travel to an exotic location the project still held up to the adventures of previous shoots.
Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.
Just finished a client session with hip-hop artist Sy Scott this afternoon. It was an invaluable learning experience. At the end of the of the 13 hour shoot we walked away with allot of solid images but the best part was the on the job training. Below Ive highlighted a few rough edits for post processing concept.