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The Art Collection at Mercedes-Benz Stadium Identity

Project Scope

Develop an abstract mark that represents the diversity of Mercedes-Benz Stadiums art collection while subtly paying tribute to buildings iconic architecture



An organic brush stroke to forms an abstract mark that subtly pays tribute to the ascending red triangle motif found in the Mercedes-Benz Stadium logo. The mark overlapping the borders of a square canvas or frame symbolizes the collections diversity in featured artists and artistic mediums, breaking the boundaries of what is expected of stadium art.

Tucker Brooks
Britt Davis

Project Scope

Develop a modern and easily recognizable identity system that showcased the buildings unique architecture while maintaining the premium design aesthetic that is familiar to Mercedes-Benz


MBS Logo Slick

Stadium-Naming_Presentation_AB_Final2 Stadium-Naming_Presentation_AB_Final3


Mercedes-Benz Stadium Style Guide

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Tucker Brook, Britt Davis