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The Art Collection at Mercedes-Benz Stadium Identity

Project Scope

Develop an abstract mark that represents the diversity of Mercedes-Benz Stadiums art collection while subtly paying tribute to buildings iconic architecture

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An organic brush stroke to forms an abstract mark that subtly pays tribute to the ascending red triangle motif found in the Mercedes-Benz Stadium logo. The mark overlapping the borders of a square canvas or frame symbolizes the collections diversity in featured artists and artistic mediums, breaking the boundaries of what is expected of stadium art.

Designers:
Tucker Brooks
Britt Davis

Project Scope

Develop a modern and easily recognizable identity system that showcased the buildings unique architecture while maintaining the premium design aesthetic that is familiar to Mercedes-Benz

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MBS Logo Slick
MBS-banner

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Mercedes-Benz Stadium Style Guide

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Designers:
Tucker Brook, Britt Davis