Mercedes-Benz Stadium Identity

Project Scope

Develop a modern and easily recognizable identity system that showcased the buildings unique architecture while maintaining the premium design aesthetic that is familiar to Mercedes-Benz

MBS_logo_mockup_lo

MBS Logo Slick
MBS-banner

Stadium-Naming_Presentation_AB_Final2 Stadium-Naming_Presentation_AB_Final3

 


Mercedes-Benz Stadium Style Guide

MBS-Style-Guide_Page_01 MBS-Style-Guide_Page_03 MBS-Style-Guide_Page_04 MBS-Style-Guide_Page_05 MBS-Style-Guide_Page_06 MBS-Style-Guide_Page_07 MBS-Style-Guide_Page_08 MBS-Style-Guide_Page_09 MBS-Style-Guide_Page_10 MBS-Style-Guide_Page_11

Designers:
Tucker Brook, Britt Davis