When the Atlanta Falcons were gearing up to head over to London to play the Detroit Lions, the Falcons ownership wanted to produce a marketing piece that they could provide the London media to not only provide a brief history of the team but also highlight the additional businesses and charities that fall under the Blank Family of Businesses.  The result was a high end leave behind book that provided the media with quick reference tool for gaining an in depth understanding of the Falcons and the additional Blank Family of Businesses.
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