The launch of a new professional sports franchise is something very few people get the chance to be a part of and the weeks leading up to the event I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post-launch.
On April 16, 2014, Falcons’ Owner & Chairman Arthur Blank announced that the 22nd Major League Soccer (MLS) franchise will be in Atlanta, ushering in a new era in professional sports in the city.
Our team was tasked with developing the new unnamed team’s identity and build a design language that would be implemented throughout dozens of different mediums including environmental graphics, giveaway/promotion scarves and soccer balls, VIP keepsakes and invitations, social graphics and the team website.
Im looking forward to continuing to lead our in-house team through the development of this brand as we approach the inaugural season in 2017.
Arriving via helicopter, Commissioner Don Garber joined MLS Atlanta Owner Arthur Blank and Atlanta Mayor Kasim Reed to formally announce the arrival of Atlanta’s new Major League Soccer franchise.