I was recently honored to be guest at Creative Mornings ATL, joined by colleague and friend Skate Noftsigner, Sr Director of Marketing for Atlanta United as we talked about the success of Atlanta United and the differences in marketing and creative for two of the cities professional sports teams. Im very grateful to have been invited and enjoyed spending time talking with fellow creatives.
The Game Behind The Game
Playing games isn’t all about who comes out on top. While that competitive energy can drive us to excel, the long game gives you a chance for continuous play. As we explore our April theme of GAME, we challenge you to keep your eyes on the journey, not the prize.
This month’s speaker is no stranger to the game—Mike Benford is the Creative Director of AMB Sports & Entertainment, overseeing the creative work for the Atlanta Falcons and Atlanta United. He helped chart the course for the Falcons’ Rise Up campaign, the launch of the United brand in 2017 as well as the logo for the new Mercedes-Benz stadium. Needless to say, we think he can talk a pretty big game.
He’ll be taking the stage at a new-to-us venue, Turner Studios. Explore the gaming floor where ELEAGUE broadcasts live. The state-of-the-art facility has the video game lover in all of us jumping for joy.