The launch of a new professional sports franchise is something very few people get the chance to be a part of and the weeks leading up to the event  I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post-launch.

As the 2013 season approached we were challenged to create a second screen experience that leveraged our league-high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players, and cheerleaders to present unique game day content in a meaningful way across the team’s digital channels.