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The 2015 Atlanta Falcons season was the franchise‘s 50th season in the National Football League and the first under new head coach Dan Quinn.What initially looked like it was going to be an exciting season with the team starting 5–0, turned out to be average at best as the team struggled throughout the rest of the season by losing 8 of their remaining 11 games. But that doesn’t mean there wasn’t plenty to shoot.

Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.

The launch of a new professional sports franchise is something very few people get the chance to be a part of and the weeks leading up to the event  I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post-launch.

After the announcement that Maor League Soccer was coming to Atlanta, we took to the streets to mix and mingle with local soccer fanatics by inviting fans to join us to watch Team USA’s and Team Mexico’s group play matches during the 2014 World Cup at several Watch Parties across the city.

Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.

As the 2013 season approached we were challenged to create a second screen experience that leveraged our league-high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players, and cheerleaders to present unique game day content in a meaningful way across the team’s digital channels.