All posts by mbenford

MARTA Station Media Takeover

This off season we were tasked with developing a creative system for two MARTA stations (CNN Center & Vine City) to welcome the fans taking public transportation to the Georgia Dome on Gameday.

artemis-MARTA-hero

Today was a one of those creatively refreshing days.  A day out of the office  attending  Joe Mcnally‘s  1 Light, 2 Light Workshop at the Georgia World Congress Center, and not only was it one of the most entertaining and educational workshops I have attended but my take home course materials came with a set of portraits taken by one of the most influential, respected and admired photographers in the business.

Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.

Just finished a client session with hip-hop artist Sy Scott this afternoon.  It was an invaluable learning experience.  At the end of the of the 13 hour shoot we walked away with allot of solid images but the best part was the on the job training.  Below Ive highlighted a  few rough edits for post processing concept.