All posts by mbenford

After the announcement that Maor League Soccer was coming to Atlanta, we took to the streets to mix and mingle with local soccer fanatics by inviting fans to join us to watch Team USA’s and Team Mexico’s group play matches during the 2014 World Cup at several Watch Parties across the city.

Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.

As the 2013 season approached we were challenged to create a second screen experience that leveraged our league-high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players, and cheerleaders to present unique game day content in a meaningful way across the team’s digital channels.

Last year I wrote about how this is one of the most challenging projects of the year.  This year was no different, Even though this year we didn’t get to travel to an exotic location the project still held up to the adventures of previous shoots.

This offseason we were tasked with developing a creative system for two MARTA stations (CNN Center & Vine City) to welcome the fans taking public transportation to the Georgia Dome on Gameday.

Today was a one of those creatively refreshing days.  A day out of the office  attending  Joe Mcnally‘s  1 Light, 2 Light Workshop at the Georgia World Congress Center, and not only was it one of the most entertaining and educational workshops I have attended but my take home course materials came with a set of portraits taken by one of the most influential, respected and admired photographers in the business.

Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.