All posts by mbenford

The 2015 Atlanta Falcons season was the franchise‘s 50th season in the National Football League and the first under new head coach Dan Quinn.What initially looked like it was going to be an exciting season with the team starting 5–0, turned out to be average at best as the team struggled throughout the rest of the season by losing 8 of their remaining 11 games. But that doesn’t mean there wasn’t plenty to shoot.

Creativity on demand can be taxing and when there is no down time, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives it is important that we continue to push ourselves and let ourselves be inspired by new experiences.

The launch of a new professional sports franchise is something very few people get the chance to be a apart of and the weeks leading up to the event  I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post launch.

Atlanta’s new MLS team invited fans to join together with other Atlanta-area soccer fanatics to watch Team USA’s and Team Mexico’s group play matches during the 2014 World Cup at several Watch Parties across the city.

As the 2013 season approached we were challenged to create a second screen experience that leveraged our league high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players and cheerleaders to present unique game day content in meaningful way across the teams digital channels.

It’s been about a month since we played this game but it is still clear as day. This was by far the most emotional game I have experienced in my 11 seasons with the team.

Ive been focused on color toning the last few weeks and knew I had a series of unedited images from my shoot with hip-hop artist Sy Scott last April that would be perfect for what I had in mind.