The 2015 Atlanta Falcons season was the franchise‘s 50th season in the National Football League and the first under new head coach Dan Quinn.What initially looked like it was going to be an exciting season with the team starting 5–0, turned out to be average at best as the team struggled throughout the rest of the season by losing 8 of their remaining 11 games. But that doesn’t mean there wasn’t plenty to shoot.
Creativity on demand can be taxing, and when there is no downtime, we often find ourselves looking for inspiration in the same familiar places. Visiting the same sites and following the same social accounts. But as creatives, it is essential that we continue to push ourselves and let new experiences inspire us.
Much like the Tony Gonzalez photo essay this was one of the most unique projects I have been lucky enough to lead during my 13 seasons with the franchise. We had an opportunity to tell the story of our draft through images, with a short narrative, in an exclusive behind-the-scenes way our fans, or any NFL fans, have never seen before.
The launch of a new professional sports franchise is something very few people get the chance to be a part of and the weeks leading up to the event I had the privilege of leading our team through the development of the creative for the launch and the marketing and sales efforts that would follow post-launch.
Following up the success of 2012 season with a 4-12 record, the 2013 season was one of the most disappointing seasons I’ve experienced. However, with the pending retirement of future Pro Football Hall of Famer Tony Gonzalez, it offered one of the most memorable and privileged opportunities of my career with the team.
As the 2013 season approached we were challenged to create a second screen experience that leveraged our league-high 20+ Falcons branded Twitter accounts and allowed the Falcons staff, players, and cheerleaders to present unique game day content in a meaningful way across the team’s digital channels.
Last year I wrote about how this is one of the most challenging projects of the year. This year was no different, Even though this year we didn’t get to travel to an exotic location the project still held up to the adventures of previous shoots.