Several months ago the Atlanta Falcons Chief Marketing Officer challenged me with the task of capturing emotionally charged images that more accurately represent the exclusivity, excitement and energy of the gameday experience within the Georgia Dome’s premium seating areas on gameday.
I began by enlisting South Carolina based photography/compositing guru James Quantz Jr. If you haven’t seen his work, you have got to take a moment to check out his portfolio. It’s stunning. He has an incredible ability to think and see in layers and build the perfect scene. I had the behind the camera talent, and now I needed to find the in front of camera talent.
With our demographic research in hand, I began casting. This turned out to be the most stressful and challenging element of the project, but between our current and former cheerleaders, targeted Facebook ads, social networking and the help of some friends and coworkers we had a solid cast in place.
The shoot was an incredible success and an invaluable learning experience.
At the end of the 11-hour session, we shot over 18G worth of images. I’m extremely excited to see this vision come to fruition over the next few weeks as we begin selecting files building the final image in post-production.
A huge thank you to everyone that pitched in on this project. I’ll undoubtedly be showcasing the final images in a future post.
A huge thank you to everyone that pitched in on this project. Ill certainly be showcasing the final images in a future post.